Man’s desires are unlimited, as far as we can tell. There’s always an upgrade or deluxe version of the latest doodads to chase after. Some go after them with the stubborn resolve of a donkey going after a dangling carrot. Others come up with resourceful ways to outflank their competitors.
Where money’s concerned, it doesn’t matter where an individual falls on the income scale…a little more is always yearned for. A middle income earner may think a $10,000 raise would satisfy all their longings. But after attaining this, they’ll come to find that another $10,000 is what’s really needed. Similarly, for a successful business owner, if $1 million in profits is good…$2 million is better.
When it comes down to it, money is just a means to satisfy one’s desires. But these desires amount to more than just stuff. They also include experiences.
That’s why, time, above all, is the commodity par excellence. One can always earn more money. Once time is spent, it can never be regained.
Just ask 16th century Spanish explorer Juan Ponce de León. Continue reading
