There are certain things in life a reasonable person knows they should not do. These are things so obvious, evident, and elementary they do not require learning. They go without question. They don’t have to be tested for confirmation or denial.
For instance, a person should not give a Hells Angel biker the middle finger. Nor should they play chicken with a semi-truck. Above all, a person should not stiff the IRS…unless they want the holy wrath of the federal government bearing down on them night and day.
Likewise, the proven way to make money in the stock market is to buy low and sell high. Everyone knows this. Yet, despite most people’s better judgment, they have the uncanny knack for buying high and selling low. Of course, greed and fear have something to do with this.
When it comes to markets other than capital markets people are generally capable of making accurate price-to-value judgment. Through everyday experience everyone knows when they’re getting a good deal on a turkey sandwich. So, too, they know when they’re getting ripped off. Continue reading







