Dinosaurs must die. It’s a fact of life. Just ask Kodak. Last week, after 123-years in business, it was reported the dinosaur company is preparing to file for bankruptcy protection. By market close on Friday, the former blue chip’s stock traded at $0.37 a share.
No doubt, Kodak’s demise resulted from many failings. The most obvious being its failure to adapt to digital photography. From what we gather, Kodak’s near monopoly on film, and exceptional profit margins, blinded the company to its pending death as digital photography came to dominate the market.
By the time Kodak realized their strategic error the world had changed. Although they made hefty investments in digital camera products, it was much too late. They could not catch their competitors. Kodak was stuck in analog…their business model and products were obsolete. The world had become digital.
In short, when film fell out of favor Kodak’s revenue stream disappeared. Yet their legacy costs and benefit liabilities continued to increase until, ultimately, they could no longer turn a profit. Over the last 10 years, Kodak has lost money nearly every year. Their bankruptcy was just a matter of time Continue reading







