Last Friday the University of Michigan reported a consumer sentiment measurement of 54.9 for August…down from 63.7 in July. It has been quite a while since consumers have been so in the dumps. In fact, consumer disposition has not been this down and out since May 1980, back when Jimmy Carter was making a mess of things in the White House.
No doubt, consumers have a lot of to be worried about. For example, there’s high unemployment, stagnant to declining real wages, and, of course, those jokers in Washington who can’t seem to do anything right. But what does this latest consumer sentiment reading really mean?
Axiomatically, negative consumer sentiment will lead to reduced consumer spending. In an economy where consumer spending accounts for 70 percent of GDP a reduction in consumer spending will lead to little or no growth – or, perhaps, even contraction. From our vantage point it appears the economy is rolling over.
Sure we could be wrong. These things take time to fully express themselves. But in hindsight it will be crystal clear…
Ten years from now, for instance, it will be absolutely evident that the economy’s contortions and flailings in the summer of 2011 are an extension of the Great Recession. Moreover, it will be totally clear that the Great Recession never ended Continue reading




