The annual company holiday party was held over the weekend at Steak ‘n Stein. As President and Founder, we were compelled to offer some remarks. What follows is an extract of our impractical ramblings…
To begin, 2013 was another dreadful year for our humble business. All successes we had were radically overwhelmed by our relentless flaws. Any opportunities we stumbled upon we promptly tripped over…always landing flat on our face. But we don’t let it get us down…
We weren’t looking to build a better mousetrap when we started this publishing business back in 2006. We thought selling newsletters would be like selling bagels with cream cheese. Offer a bargain, like buy five and you get the sixth free, and the world would beat a path to our door.
This, of course, was the first of our many miscalculations. For selling newsletters has been like selling ice cubes to Eskimos…we can hardly give them away for free. Even worse, the paid publications we offer have been welcomed by the marketplace with a silence so deafening it has popped our eardrums. Continue reading







