Tesla Motors is up to something remarkable. But what it is, exactly, is unclear. According to the Tesla Motors website, the company’s mission is: to accelerate the world’s transition to sustainable transport.
This all sounds quite brilliant, indeed. Though we must admit, we’re not really sure what sustainable transport is…or why the world’s transition to it should be accelerated. Nonetheless, we’ll assume this is a noble cause.
Tesla’s bold CEO, Elon Musk, certainly thinks it is. In fact, the twelve billion dollar man’s so sure of the endeavor he keeps upping the ante. The company’s now on the hook to expand production of its electric vehicles to 500,000 a year by 2018.
No doubt they’ve got their work cut out for them. Production of 500,000 Tesla’s per year represents an increase of nearly 1,000 percent from the 50,580 electric vehicles delivered last year. Is this even remotely achievable? Continue reading







