The lifecycle of capital follows a wide-ranging succession. It is imagined, produced, consumed, and destroyed. How exactly this all takes place involves varying and infinite undulations.
One generation may produce wealth. While the next generation burns through it. Various facets of a person’s capabilities, understanding, industry, and character can determine if they’re producers or consumers. The most determinant facet of this, however, is how one approaches their unique circumstances.
The July 21, 2014, edition of Forbes Magazine documented the Stroh family’s methodical rise and swift disappearance from the beer brewing business. The print edition of the article titled, How to Blow $9 Billion, began with the following summation:
“It took the Stroh family over a century to build the largest private beer fortune in America. And it took just a few bad decisions to lose the entire thing.”
What worked for the Stroh family was taking a long time horizon. Wealth was built by incrementally acquiring and growing a loyal and devoted regional customer base. What didn’t work for the Stroh family was its debt financed acquisitions of Schaefer and Schlitz, and the costly bid to become a national brand. Continue reading







