Tag Archives: steve rocco
Independence Day in America Circa 2021
The days are long and hot in the Northern Hemisphere when real American patriots spit upon their hands and hoist the stars and stripes. On July 4th, the free and brave, with duty and self-sacrifice, begrudgingly accept federal holiday pay to stand tall upon their own two feet. Rugged individualism and uncompromising independence are essential to their character. Continue reading
Something Worth Striving For
The days are long and hot in the Northern Hemisphere when real American patriots spit upon their hands and hoist the stars and stripes. On July 4, the free and brave, with duty and self-sacrifice, begrudgingly accept federal holiday pay to stand tall upon their own two feet. Rugged individualism and uncompromising independence are essential to their character. Continue reading
Independence Day in America Circa 2019
In the early 1990s, Steve Rocco, a scrub freestyle skater from Hermosa Beach, delivered an epic haymaker to the corporate skateboard industry. On a shoe string budget, financed with predator loans from a shark named Kirby, Rocco rapidly took down the big three skate companies that, in hindsight, had grown fat and stale. In a classic case of Joseph Schumpeter’s “gale of creative destruction,” he revolutionized the industry and subculture. Continue reading
