Tag Archives: danny way

In the early 1990s, Steve Rocco, a scrub freestyle skater from Hermosa Beach, delivered an epic haymaker to the corporate skateboard industry.  On a shoe string budget, financed with predator loans from a shark named Kirby, Rocco rapidly took down the big three skate companies that, in hindsight, had grown fat and stale.  In a classic case  of Joseph Schumpeter’s “gale of creative destruction,” he revolutionized the industry and subculture. Continue reading →