Jim Farley, chief executive of Ford Motor Company, knew it was bad before he boarded his return flight to Michigan. His fact-finding mission to China in May had revealed the cold hard truth.
That “Chinese EV makers are using a low-cost supply base to undercut the competition on price, offering slick digital features and aggressively expanding to overseas markets.”
According to Farley, “this is an existential threat.”
While U.S., German, and Japanese automakers were busy focusing their electric vehicle (EV) rivalry on Tesla, Chinese EV makers like Xiaomi and BYD were busy upending the market. Lower prices, high-tech interiors and rapid vehicles updates, have brought Chinese made EVs to dominance in the span of a few short years.
Farley’s EV products cost more and do less. The Ford Mustang Mach-E, for example, has a range of 320 miles and a price of $39,995 to $58,995. By comparison, the BYD Sea Lion 07 has a range of 379 miles and a price of $26,700 to $33,200.
American consumers generally have no clue of what has happened. Steep tariffs have kept Chinese EVs out of the U.S. so far. Under the veil of protectionism, the American public is none the wiser. Continue reading