[Editor’s Note: Work duties have taken us to southern Indiana this week. We’ve used the distraction as an opportunity to ignore the latest happenings in the world of money and markets. Thus, today we recall one of the early legends of the self-publishing business…and the generous gift he offered to the little guy entrepreneur. Enjoy!]
A Man of Confections
Ted Nicholas Peterson – known to friends as “Nick” – was a man of confections. Fudge, to be exact.
At age 21, and $96,000 in debt, he started his own confectionery business called, “Peterson’s House of Fudge,” in Wilmington, Delaware. Through the 1960s, by way of savvy marketing and an intense study of the awesome power of words, Nick grew his business from one store to ultimately 30 store franchises.
But, for Nick, the love of fudge was merely a starting point. For what Nick really loved was words, marketing, and entrepreneurship – and how he could empower the little guy to succeed. Continue reading







